Bright spot of domestic building materials home furnishing market appears frequently

So far this year, the overall performance of the national building materials home market has risen steadily, the industry broke out more new vitality. The National Building Materials Home Climate Index (Bhi) was 94.25 in June 2018, down 10.13 points month-on-month and up 2.62 points year-on-year, the data showed. Nationwide sales of building materials and furniture in June were 80.90 billion yuan, down 11.21 percent month-on-month and up 4.60 percent year-on-year. In the first half of 2018, total sales totaled 448.78 billion yuan, up 10.23 percent year-on-year. According to the trend of Bhi in the first half of the year, due to the late traditional Spring Festival in 2018, Bhi had a higher starting point compared with the same period last year, and became the low point in the first half of the year in February (the market closed for the Spring Festival) . From March onwards, the building materials home market entered the traditional peak season, bHI rebounded quickly, rising to a high in May, in June the high temperature rainy season fell, the first half of the overall high BHI trend in the same period in 2017. In the first half of this year, the total sales volume of building materials and home furnishing stores above the national scale was 448.78 billion yuan, up 10.23 percent year-on-year. From the Bhi sub-index analysis of the first half of 2018 national building materials home market showed more new vitality: through the BHI and "national housing boom index" comparison, the first half of March, April formed a "anti-scissors gap" trend, the inventory of real estate redecoration (two, three, and so on) began to increase the market share, in the current consumer upgrade under the guidance of the improvement of household demand release. In the first half of 2018, gross domestic product was 418961 billion yuan, up 6.8 percent year on year at comparable prices, according to the latest figures from the National Bureau of Statistics of the People's Republic of China. The national per capita disposable income was 14,063 yuan, an increase of 8.7 percent in nominal terms and 6.6 percent in real terms after adjusting for prices. In the first half of the year, the accumulated value of the retail sales of furniture and building and decoration materials increased by 10.1% and 8.1% respectively. Visible, with the expansion of the Chinese market and consumer demand upgrading, building materials home consumption in the proportion of living consumption is also rising, the current building materials home consumption upgrade market signal has been very obvious. First, there is the shift in consumer groups. The current 80,90,95 gradually become the mainstream consumer groups, and its characteristics is the building materials home consumer group age structure of the younger age, according to statistics, in the past, the majority of the mainstream population of home consumption concentrated in over 35 years old, now they are mainly around 28 years old, and the proportion of consumers aged between 25 and 35 years old has reached nearly 60% . Another group of consumers is the "new urban middle class" . After 2015, the concept of "new urban middle class" has gained popularity, china has surpassed the United States as the world's largest middle class, according to Credit Suisse's global wealth report. Second, the change of consumption concept. Led to the upgrading of household consumption, in addition to the material upgrading, the current consumer groups at home consumption capacity and concept is also in the same step. Their consumption needs are beginning to shift from basic satisfaction of "housing" needs to diversified needs. The whole consumer group is attaching more and more importance to the pursuit of a better quality of life, habits through the online to obtain consumer information, while pursuing the personality and quality of consumption, and consumer preferences in the process of convenience, experience, and even social attributes. Take the renter as an example, many people no longer make do, willing to rent a good house, a good decoration, a kind of Carpe diem attitude. Third, the transformation of the consumer market. The building materials home market is closely related to the real estate market. With the rapid development of China's urbanization process, China's real estate market has experienced regulation and control, but the market still presents the trend of steady development, for the development of China's home market provides a good foundation; but now, consumer demand for housing is no longer simply living, will be more eager to have a "home" feeling in the house, at present, the stock of real estate redecoration (second, third and so on) has formed a new peak, the improvement of household demand is constantly released. It is understood that the current Beijing decoration from the second-hand Housing and the proportion of the second decoration has reached nearly 40% . To sum up, the improvement of the residents'economic level, the upgrading of consumption and the popularization of the redecoration of the existing real estate have brought about the promotion of the market consumption of home decoration services and building materials